At 247 Emergency Tyre Fix, we are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store and protect your information when you use our website or book our mobile tyre fitting services.

1. Who We Are

247 Emergency Tyre Fix provides professional mobile tyre fitting, emergency tyre replacement and roadside assistance throughout Reading and the surrounding areas.

If you have any questions about this Privacy Policy or how we use your information, please contact us using the details on our Contact page.

2. Information We Collect

We may collect the following personal information:

* Full name
* Telephone number
* Email address
* Vehicle registration number
* Vehicle make and model
* Tyre size (where provided)
* Service address or vehicle location
* Billing and payment information
* Any information you provide when contacting us

When you visit our website, we may also automatically collect:

* IP address
* Browser type
* Device information
* Pages visited
* Date and time of your visit
* Cookies and similar technologies

3. How We Use Your Information

We use your information to:

* Provide our mobile tyre fitting services
* Respond to enquiries
* Arrange appointments
* Supply quotations
* Process payments
* Improve our services
* Maintain customer records
* Comply with legal obligations
* Prevent fraud and protect our business

We only collect information necessary to provide our services.

4. Legal Basis for Processing

Under UK GDPR, we process your information because:

* It is necessary to perform a contract with you.
* We have a legitimate interest in operating and improving our business.
* We are required to comply with legal obligations.
* You have given consent where required.

5. Cookies

Our website may use cookies to improve your browsing experience.

Cookies help us:

* Remember your preferences
* Analyse website traffic
* Improve website performance
* Measure marketing effectiveness

You can disable cookies through your browser settings, although some website features may not function correctly.

6. Google Analytics

We may use Google Analytics to understand how visitors use our website.

Google Analytics collects anonymous information such as:

* Pages visited
* Time spent on the website
* Device type
* General location
* Traffic source

This information helps us improve our website and services.

7. Marketing Communications

If you contact us or request a quotation, we may contact you regarding your enquiry.

We will only send promotional emails or marketing messages where you have agreed to receive them or where permitted by law.

You may opt out at any time.

8. Sharing Your Information

We do not sell or rent your personal information.

We may share your information with trusted third parties where necessary, including:

* Payment providers
* Website hosting providers
* IT support providers
* Accountants
* Legal advisers
* Government authorities where required by law

All third parties are expected to protect your information appropriately.

9. Payment Security

Payments are processed securely through trusted payment providers.

We do not store your full debit or credit card details on our website.

10. Data Retention

We keep personal information only for as long as necessary to:

* Provide our services
* Meet legal and accounting requirements
* Resolve disputes
* Enforce our agreements

When information is no longer required, it is securely deleted or anonymised.

11. Your Rights

Under UK data protection law, you have the right to:

* Access your personal information
* Correct inaccurate information
* Request deletion of your information
* Restrict processing
* Object to certain processing
* Request data portability where applicable
* Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us.

12. Data Security

We take reasonable technical and organisational measures to protect your personal information against:

* Unauthorised access
* Loss
* Misuse
* Alteration
* Disclosure

Although we take security seriously, no internet transmission can be guaranteed to be completely secure.

13. Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of those websites. Please review their privacy policies separately.

14. Children’s Privacy

Our services are intended for individuals aged 18 and over.

We do not knowingly collect personal information from children.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be published on this page together with the updated revision date.

16. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us using the details on our Contact page.

If you are unhappy with how we have handled your personal information, you also have the right to lodge a complaint with the **Information Commissioner’s Office (ICO).

Website: https://ico.org.uk